Smart, legal ways to avoid or cut realtor fees in 2025. Learn negotiable rates, FSBO, limited-service listings, buyer rebates, and new US rules after the NAR settlement.
Realtor Fees: What They Are and How They Affect Your Property Deal
If you’re thinking about buying or selling a home, the first thing that pops up is the realtor fee. It’s the commission you pay to the estate agent for handling the sale, marketing the property, and negotiating the price. In the UK, most agents charge a percentage of the final sale price, usually between 1% and 3% for sellers, while buyers often don’t pay a direct fee at all.
That percentage might look small, but on a £300,000 house it can add up to a few thousand pounds. The fee usually covers listing the property on major portals, professional photos, floor plans, and the agent’s time spent showing the house. Some agents also include valuation reports and legal paperwork in their fee, while others charge extra for these services.
How the Fee Is Split Between Agents
When a property is sold, the fee is typically split between the seller’s agent and the buyer’s agent, often 50/50. This means the seller’s total commission is shared, so the buyer’s side gets paid even though the buyer doesn’t write a check. If you’re the seller, you’ll see the full amount on the invoice, but part of it goes to the buyer’s representative.
Sometimes, agents negotiate a different split, especially in competitive markets. A lower split can mean a lower overall fee for the seller, but it also means the buyer’s agent receives less. Knowing how the split works helps you understand why some deals feel more expensive than others.
Ways to Reduce or Negotiate Realtor Fees
The good news is that realtor fees aren’t set in stone. You can haggle the percentage, especially if you’re selling a high‑value property or if the market is slow. Many agents will lower their rate for a quick sale or if you agree to a higher listing price.
Another trick is to choose a discount or “flat‑fee” agency. These firms charge a fixed amount regardless of the sale price, which can be cheaper for pricey homes. Just make sure the flat fee still includes marketing and negotiation services you need.
If you’re comfortable handling some tasks yourself—like taking photos or arranging viewings—you can ask the agent to reduce their fee. Most agents appreciate a clear division of labor and will adjust their commission accordingly.
Finally, always read the contract carefully. Some agents add hidden costs for things like extra advertising, auction fees, or early termination. Ask for a breakdown of all potential charges before signing.
Understanding realtor fees helps you budget better and gives you leverage to negotiate a fair deal. Whether you’re a first‑time buyer or a seasoned seller, knowing what you’re paying for and how to shrink that cost can make a big difference in your overall financial picture.