How to Choose an Estate Agent That Works for You
Looking to sell or buy a home? The right estate agent can speed up the process and get you a better price. But there are dozens of agents out there, and not all of them deliver the same service. Below are practical steps you can follow right now to pick the best match.
Know What You Want Before You Call
First, write down your main goals. Are you focused on getting the highest sale price, a quick closing, or a specific marketing plan? Do you need an agent who knows a particular neighbourhood or one who handles rentals as well as sales? Having clear priorities helps you filter out agents who don’t meet your needs.
Next, set a budget for commission and fees. Most UK agents charge around 1%‑3% of the sale price, but some offer fixed‑fee or reduced‑rate options. Knowing your ceiling lets you ask the right questions early and avoid surprises later.
Do Your Homework – Check Track Record and Reputation
Start with a quick online search. Look for recent sales the agent has handled in your area. Pay attention to asking price versus final price – a consistent pattern of selling above market is a good sign.
Read client reviews on Google, Trustpilot, or social media. While a few negative comments are normal, a flood of complaints about communication or hidden costs should raise a red flag.
Don’t rely on a single source. Ask friends, family, or neighbours for personal recommendations. A referral often tells you how responsive the agent is and whether they truly advocate for the client.
Once you have a shortlist, set up face‑to‑face meetings or video calls. Treat the conversation like a job interview: ask about their marketing strategy, how many properties they handle at once, and how often you’ll hear from them. A good agent will give clear, concrete answers and offer a written plan.
Ask for at least three recent references. Call those past clients and ask about the agent’s negotiation skills, honesty, and whether the timeline matched expectations. Real‑world feedback is the most reliable indicator of future performance.
Finally, compare the written agreements. Look for clear clauses about commission, cancellation policy, and any additional fees. If something feels vague, ask for clarification or a revised draft. Transparency at this stage usually means the agent will stay transparent throughout the deal.
Choosing the right estate agent isn’t a guess; it’s a series of easy checks you can do today. By knowing your goals, vetting track records, and demanding clear contracts, you’ll reduce stress and increase the chance of a successful transaction.
Ready to start? Grab a notebook, list your priorities, and begin calling the agents on your shortlist. The right partner is out there – you just have to ask the right questions.